| 摘要: |
| 目的 从行为角度分析在线学习平台用户体验问题，探究FBM行为模型下的在线学习平台交互设计方法，为在线学习平台的设计研发提供理论依据。方法 通过分析当下在线学习平台的现状以及在线学习用户的线上学习行为特征，结合用户问卷、访谈调研等定量定性分析，并根据在线学习者的用户旅程图，总结出在线学习平台中用户的线上学习体验问题。再结合斯坦福大学行为科学教授福格提出的FBM行为模型，从增强用户动机、提升用户能力和增加触发机制三个方面得出FBM行为模型下的在线学习平台交互设计方法。结论 基于FBM行为模型下提出的清晰明确的平台定位、荣誉成就体验、及时有效的反馈、激励机制等交互设计方法模型能够满足在线学习用户的学习需求，优化其在线学习体验，最终提升在线学习平台的价值和竞争力。 |
| 关键词: FBM行为模型 在线学习平台 劝导式设计 交互设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.04.024 |
| 分类号:TB472 |
| 基金项目:江苏省研究生科研与实践创新计划项目（SJCX19_0778） |
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| Interaction Design of E-learning Platform Based on the Fogg’s Behavior Model |
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TAN Zhi, JIANG Xiao
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Jiangnan University, Wuxi 214122, China
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| Abstract: |
| The work aims to analyze the user experience of E-learning platform from the perspective of behavior, and explore the interaction design method of E-learning platform under the FBM behavior model, thus providing a theoretical basis for the design and development of E-learning platform. By analyzing the current status of the E-learning platform and the E-learning behavior characteristics of users, the experience issues of users in the E-learning platform were summarized based on the online users’ journey map and in combination with user interviews, questionnaire surveys and other analysis methods. Combined with the FBM behavior model proposed by Fogg, a professor of behavioral science at Stanford University, the interaction design method of E-learning platform under the FBM behavior model was derived from three aspects: enhancing user motivation, improving user ability and increasing trigger mechanism. The interaction design method models proposed based on the FBM behavior model, such as clear platform positioning, honor achievement experience, timely and effective feedback and incentive mechanism, can meet the learning needs of E-learning users, optimize their E-learning experience, and ultimately enhance the value and competitiveness of E-learning platform. |
| Key words: FBM behavior model E-learning platform persuasion design interaction design |
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