| 摘要: |
| 目的 打造民族文化与现代艺术兼具的内蒙古旅游图书新形态。方法 从内蒙古旅游现状入手，分析当地旅游图书存在的设计同质化和配套产品开发单一化等问题，通过旅游政策和图书设计理念的解析，提出“旅游图书＋”的新型设计理念，试图从“旅游图书”加全域理念、加主题专题、加文化民俗、加最美形态、加五感表现、加传承创新等具体方法，指导内蒙古旅游图书实现形态创新，设计艺术美感凸显、民族文化内涵丰富、形象识别力具体的新型旅游图书。结论 民族特色鲜明的内蒙古旅游图书新形态，应在现代艺术与民族特色高度融合的基础上，在现代设计理念的指引下，以更富创意更具美感的图书形态实现民族文化、地域特点、旅游资源的全方位表达，多角度宣传展示内蒙古文化与社会生活的全貌。 |
| 关键词: 内蒙古 民族文化 现代艺术 旅游图书 设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.02.047 |
| 分类号:J524 |
| 基金项目:内蒙古教育厅项目《兼具民族文化与艺术特色的内蒙古旅游图书设计研究》（NJSY16225） |
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| Application of National Culture in Tourism Book Design |
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YANG Zhen-yu
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Baotou Teachers’ College, Baotou 014030, China
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| Abstract: |
| The work aims to create a new form of Inner Mongolia tourism books with both national culture and modern art. Starting from the current situation of tourism in Inner Mongolia, the problems of local tourism books, such as the homogenization of design and the simplification of ancillary product development were analyzed. Through the analysis of tourism policy and book design concept, the new design concept of “tourism book +” was put forward. In addition, Inner Mongolia tourism books were guided to realize form innovation and design new type tourism books with prominent artistic aesthetic feeling, rich national culture connotation and specific image recognition by specific methods such as “tourism books” + overall concept, + theme and topic, + culture and folk custom, + the most beautiful form, + expression of five senses and + inheritance and innovation. The new form of Inner Mongolia tourism books with national characteristics should realize the all-round expression of national culture, regional characteristics and tourism resources with more creative and aesthetic book forms, and publicize and display the overall picture of Inner Mongolia culture and social life from multiple perspectives under the guidance of modern design concept and based on high integration of modern art and national characteristics. |
| Key words: Inner Mongolia national culture modern art tourism book design |
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