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| 情感视角下插画在包装设计中的应用 |
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何芳秋子
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武汉轻工大学艺术与传媒学院，武汉 430048
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| 摘要:目的 探析插画在包装设计中所展现的情感魅力及其重点应用策略。方法 以插画艺术的概念及艺术渊源为起点，结合插画所承载的情感因素及艺术魅力所带给包装设计的视觉信息的传递、多样化的表现手法、丰富的装饰性以及商业价值的转换等优势，分别从表现形式、创作手法、情感共通、品牌塑造等方面探讨其独特的应用形式及案例，并对之后包装设计中的插画应用方向及策略进行总体性探讨，对设计人员的设计思路进行当下梳理和未来指引。结论 将插画艺术所承载的艺术价值与情感魅力进行最大化释放，赋予包装设计更加独特的表现形式与法则，可在展现产品价值的基础上给人以极大的舒适感，并借助由此而生的信赖感激发人们的购买欲望，促进商品的市场销售。 |
| 关键词: 情感视角 插画 包装设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.02.045 |
| 分类号:TB482 |
| 基金项目: |
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| Application of Illustration in Packaging Design from Emotional Perspective |
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HEFANG Qiu-zi
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Wuhan Polytechnic University, School of Art & Communications, Wuhan 430048, China
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| Abstract:The work aims to explore the emotional charm of illustration in packaging design and its key application strategies. With the concept of the illustration artwork and art origin as a starting point and combined with the emotional factors carried by illustration and the advantages of visual information transmission, diversified expression methods, rich decoration and commercial value conversion brought by artistic charm, the unique application forms and cases of illustrations were discussed from the aspects of expression forms, creation methods, emotional commonality, brand building, etc. Then, the application direction and strategy of illustration in the packaging design was explored entirely and the design ideas for designers was combed and the future direction was proposed. Maximizing the artistic value and emotional charm carried by illustration art, and endowing packaging design with more unique expression forms and rules can give people great comfort on the basis of displaying the product value, and stimulate people's purchasing desire and promote the market sales of commodities by virtue of the resulting trust. |
| Key words: emotional perspective illustration packaging design |
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