| 摘要: |
| 目的 本文尝试从艺术、文化、社会和商业等角度挖掘“生态•健康”理念文创产品的创意资源及一般规律，以便更好地服务于现代文化创意产品的设计开发。方法 从“生态•健康”主题在现代文化创意产品设计开发中的必要性和可行性入手，探讨相关基础内涵、关键问题及实现途径等内容，以期形成理论支撑，然后通过设计、开发基于“生态•健康”主题文化创意产品的实践验证相关理念在文化创意产业创新中的实际效果。结论 从“生态•健康”与文创产品的关系之中掌握所谓“设计”行为，并由此更进一步，融汇贯通文创产品设计各领域，指出“生态•健康”是符合时代大方向和人类社会科学发展的规律，对文化设计行业本身健康有序发展也有好处。 |
| 关键词: “生态•健康” 创意 文创 产品设计 |
| DOI：10.19554/j.cnki.1001-3563.2019.16.039 |
| 分类号:TB472 |
| 基金项目:江西省文化艺术科学2017年重点研究基地项目（JD17115） |
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| Design of Cultural and Creative Products Based on the Concept of "Ecology & Health" |
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XIONG Xing-fu, QI Peng
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Nanchang University, Nanchang 330031, China
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| Abstract: |
| The work aims to explore the creative resources and general principles of the cultural and creative products of "Ecology & Health" from aspects of art, culture, society and business, in order to serve the design and development of modern cultural and creative products. Based on necessity and feasibility of the concept of "Ecology & Health" in design and development of modern cultural and creative products, the basic concepts, key problems and ways of realization were discussed to form theoretical supports. The actual results of relevant concepts of "Ecology & Health" in cultural creative industries were verified through the practice of designing and developing cultural and creative products based on this concept. From the relationship between "Ecology & Health" and cultural creative products, the behavior of "designing" has been mastered and the research is fur-ther carried out. Through all design fields of cultural and creative products, it is pointed out that "Ecology & Health" is in line with the general direction and the rule of humanities and social scientific development and conducive to the healthy and orderly development of cultural and design industry. |
| Key words: Ecology & Health creativity cultural and creative product design |
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