| 摘要: |
| 目的 随着新媒体的普及，动态视觉设计发展迅速。在将动态视觉设计融入现代设计大潮的同时，如何把传统文化元素融合其中，使其充分展示出民族特色，这是此研究的目的。方法 利用民族元素在动态视觉设计中的运用、传统文化元素的含蓄性与现代设计形象的融合、新媒体环境中传统文化元素表现形式的调整、传统文化的艺术韵味与动态设计技术的结合、传统文化元素在动态视觉设计中的创新改造等几种策略进行分析。结论 将传统文化运用到现代动态视觉设计中，可以促进中国传统文化的传承，用有效的方式和世界水平接轨，使传统文化在现代视觉传达领域中获得重生。 |
| 关键词: 传统文化 动态视觉设计 新媒体 运用 |
| DOI：10.19554/j.cnki.1001-3563.2019.16.012 |
| 分类号:TB472 |
| 基金项目:天津文化艺术规划项目（D16019） |
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| Integration and Innovation of Chinese Traditional Culture Elements and Dynamic Visual Design |
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JIN He-lin
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Tianjin Sino-German University of Applied Sciences, Tianjin 300350, China
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| Abstract: |
| With the popularity of new media, dynamic visual design develops rapidly. Therefore, the work aims to study how to integrate traditional cultural elements into the dynamic visual design and fully display national characteristics while integrating the dynamic visual design in modern design tide. Several strategies including the application of national elements in dynamic visual design, the integration of the implicitness of traditional cultural elements and the image of modern design, the adjustment of the expression forms of traditional cultural elements in the new media environment, the combination of artistic charm of traditional culture with dynamic design technology, and the innovation and transformation of traditional cultural elements in dynamic visual design were used for analysis. The application of traditional culture to modern dynamic visual design can promote the inheritance and dissemination of traditional Chinese culture. With the effective way and the world level, the traditional culture can be reborn in the field of modern visual communication. |
| Key words: traditional culture dynamic visual design new media application |
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