| 摘要: |
| 目的 以虚拟品牌——ciiica（起卡玩具）为实验材料展开系列创作，从全新的角度探讨趣味玩具包装设计，解决玩具包装中存在的问题，拓展扁平化设计风格的应用。方法 在该品牌包装设计过程中，通过对扁平化风格特征进行分析，从包装设计的图形、色彩、文字和版式等要素出发进行设计。运用插画具有的独特艺术和文化内涵，实现扁平化包装设计的简约优雅、图形语义明确、版面秩序化、颜色纯粹化的特征。结论 反映品牌设计的创作理念和风格样式，为包装设计带来更加丰富、生动和多样化的表现形式，使品牌包装视觉语言表达的效果达到最大化。 |
| 关键词: 扁平化 插画 包装设计 趣味性 |
| DOI：10.19554/j.cnki.1001-3563.2019.12.015 |
| 分类号:TB482 |
| 基金项目: |
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| Application of Flat Style Illustration in Funny Toy Packaging |
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CHEN Ruo-xi, WU Hong-mei
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Guangxi Arts University, Nanning 530007, China
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| Abstract: |
| The paper aims to develop a series of creation with virtual brand - ciiica (card toy) as the experimental material to explore the packaging design of funny toys from a new perspective, solve the problems in toy packaging and expand the application of the flat design style. In brand packaging design, the graphs, colors, texts, typography and other elements of pack-aging were designed through analysis on characteristics of flat style. The use of illustrations had unique artistic and cultural con-notations. It can achieve the features of simple elegance, clear graphical semantics, orderly layout, and color purity of flat packaging design. Creative concept and style reflecting brand design can bring a richer, more vivid and diversified expression to packaging design. It also can maximize the effects of visual language expression in brand packaging. |
| Key words: flatting illustrations packaging design funky |
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