| 摘要: |
| 目的 在图像学视角下研究羌族的羊图腾崇拜和羊头符号的图像语意，并展开创意思考与分析，实现当代设计再造。方法 借助图像学、设计学等多学科研究方法以及现代设计研究方法，对羌族羊头符号进行图像语意分析和设计再造，从心理符码和文化符码两个方面分析羌族羊头符号的图像语意。羌族羊头符号可以概括为尖角羊头和曲化羊头两类，前者直角、尖锐，立体而阳刚；后者圆润、饱满，委婉而柔美。借助符码设定方式的理论，分析羌族羊头符号在现代设计中的再造。结论 当代设计应从民族传统文化中找寻创意点，提出羊头符号在现代设计中的图像再造方式，包括仿像、表号、重构3种，并由此实现对羌族羊文化的视觉传承和设计再现。 |
| 关键词: 羌族 羊图腾崇拜 羊头符号 图像 设计再现 |
| DOI：10.19554/j.cnki.1001-3563.2019.08.014 |
| 分类号:J522 |
| 基金项目:四川省哲学社会科学重点研究基地羌学研究中心科研资助项目（QXY1605）；绵阳市社会科学界联合会社科研究“绵阳师范学院校地共建专项课题”科研资助项目（MYSY2016ZD01） |
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| Image Semanteme and Design Representation of Sheepshead Symbols of Qiang |
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FU Sha-sha
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Mianyang Normal University, Mianyang 621000, China
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| Abstract: |
| In the view of image semanteme, the paper aims to study the totem worship of sheep and symbols of sheepshead of Qiang, and expand creative thinking and analysis to achieve reconstruction of it in contemporary design. With the help of the science of image and design, and other multi-disciplinary research methods and modern design research methods, it analyzed image semanteme and design reconstruction of sheepshead symbols of Qiang. Firstly, the image semanteme of sheepshead symbols of Qiang was analyzed from two aspects: psychological codes and cultural codes. The sheepshead symbols of Qiang can be summa-rized as two kinds: sharp sheepshead and curved sheepshead. The former is straight, sharp, stereoscopic and masculine; while the latter is rounded, full, euphemistic and soft. And then with the help of code setting theory, the reconstruction of sheepshead symbols of Qiang in the modern design was analyzed. Today, the design should find creative inspiration from the national traditional culture, put forward the image reconstruction in modern design of sheepshead symbols, including imitation, schedule number, reconstruction, and thus achieve visual representation and design reconstruction of sheep culture of Qiang. |
| Key words: Qiang totem worship of sheep symbols of sheepshead image design representation |
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