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| “一带一路”背景下包装设计与传统文化的融合路径研究 |
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张洪梅
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沙洲职业工学院，张家港 215600
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| 摘要: |
| 目的 探索“一带一路”背景下的文化跨越与发展，思考其作用于包装设计的必要性及文化融合策略。方法 从“一带一路”战略的起源展开探寻，结合“一带一路”背景下文化因素的特点，辨析包装设计中文化融入的必要性，以传统图形、传统色彩和传统材料为切入点，分析包装设计与传统文化融合的几个方面，借助茶叶包装、月饼包装等实例，剖析两者融合的具体策略与方向，并对包装设计中传统文化元素的未来发展提出展望。结论 将传统文化完美地与商品包装设计相结合是“一带一路”背景下文化传承与创新的必由之路，也是将中华民族优秀的传统文化推向世界的有效途径，在体现我国民族特色的同时，也让商品包装领先于国际包装设计舞台。 |
| 关键词: “一带一路” 包装 文化 |
| DOI：10.19554/j.cnki.1001-3563.2019.04.044 |
| 分类号:TB482 |
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| Integration Path of Packaging Design and Traditional Culture under the Background of "The Belt and Road Initiative" |
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ZHANG Hong-mei
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Shazhou Professional Institute of Technology, Zhangjiagang 215600, China
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| Abstract: |
| The work aims to explore the cultural crossing and development under the background of "The Belt and Road Initiative", and think about the necessity of its effect on packaging design and the strategy of cultural integration. Starting from the origin of "The Belt and Road Initiative", combined with the characteristics of cultural factors under the background of "The Belt and Road Initiative", the necessity of cultural integration in packaging design was analyzed. Starting from traditional graphics, traditional colors and traditional materials, several aspects of the integration of packaging design and traditional culture were analyzed. With the help of tea packaging, moon cake packaging and other examples, the specific strategies and directions of the integration of the two were analyzed, and the prospects for the future development of traditional cultural elements in packaging design were put forward. The perfect combination of traditional culture and commodity packaging design is the only way to inherit and innovate the culture under the background of "The Belt and Road Initiative". It is also an effective way to push the excellent traditional culture of the Chinese nation to the world. It not only embodies the national characteristics of our country, but also makes the commodity packaging lead the international packaging design stage. |
| Key words: The Belt and Road Initiative packaging culture |
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