依托智能移动终端的儿童出版物发展研究

戴雪梅; 关琰

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依托智能移动终端的儿童出版物发展研究
戴雪梅¹, 关琰²
1.江苏大学，镇江 212013;2.清华大学，北京 100084

摘要:

目的对依托智能移动终端儿童出版物的发展进行分析研究。方法通过分析智能移动终端儿童出版物的现状，指出了儿童出版物软件行业存在的问题，总结了我国近年来智能移动终端的儿童出版物发展趋势，分析了当前该类产品的特点与不足，从表现形式、内容及营销策略着手，提出了智能移动终端儿童出版物的发展方向。结论基于智能移动终端的儿童出版物应借鉴传统儿童出版物的内容优势，结合儿童认知特点，在交互设计、视觉设计、商业模式以及渠道推广方面进行创新。

关键词: 智能移动终端儿童出版物儿童教育

DOI：10.19554/j.cnki.1001-3563.2019.04.042

分类号:J524.5

基金项目:教育部人文社科项目（6YJC760063）

Development of Children's Publications Relying on Mobile Intelligent Terminals

DAI Xue-mei¹, GUAN Yan²

1.Jiangsu University, Zhenjiang 212013, China;2.Tsinghua University, Beijing 100084, China

Abstract:

The work aims to analyze and study the development of children's publications relying on smart mobile terminals. By analyzing the current situation of children's publications on smart mobile terminals, the existing problems in the software industry of children's publications were pointed out, the development trend of children's publications on smart mobile terminals in recent years in China was summarized, the characteristics and shortcomings of these products were analyzed and the development direction of children's publications on mobile terminals was put forward from the aspects of manifestations, contents and marketing strategies. Children's publications based on smart mobile terminals should learn from the content advantages of traditional children's publications and should be innovated in interactive design, visual design, business model and channel promotion combined with the cognitive characteristics of children.

Key words: mobile intelligent terminals children's publications children's education