| 摘要: |
| 目的 研究如何利用玩具思维对后工业时代的日用消费品进行玩具化设计。方法 从消费品的物质材料、结构形态、技术功能3个维度出发，分析各维度的符号表现与玩具思维的多重设计要求相匹配的方法。在后工业时代日用消费品设计领域，构建起一套适用于玩具化设计的新标准。结论 玩具思维作为设计师试图“说服”消费者的一套修辞理念，可以在设计对象的材料、形态、功能维度上巧妙调动各种符号表现，设计出符合后工业时代特征的玩具性产品。 |
| 关键词: 玩具思维 工具思维 玩家意识 符号表现 情趣化 |
| DOI：10.19554/j.cnki.1001-3563.2019.04.026 |
| 分类号:TB472 |
| 基金项目:四川省哲学社会科学重点研究基地现代设计与文化研究中心资助项目（MD18E002） |
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| Toy Concept in the Design of Consumer Product in the Post-Industrial Era |
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YANG Da-wei
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Southwest Jiaotong University, Chengdu 611756, China
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| Abstract: |
| The work aims to study how to make use of toy concept in the toylism design for the consumer goods in the post-industrial era. The ways in which the symbolic representation of each aspect matches the design requirements of toy con-ceptwere analyzed from the three aspects of material, structure and technical function of consumer goods. A set of new standards for toylism designwould be developed in the field of consumer product design. As a decoration idea,toy concept can be used in the materials, structures and functions of the design object in order to design products that meet the characteristics of post-industrial age. |
| Key words: toy concept tool concept player awareness symbolic representation interest concept |
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