| 摘要: |
| 目的 小众文化往往通过工业设计以产品载体的形式赋予大众式的体验。而产品体验所蕴含的文化审美观不可避免会发生变化，设计师需要对创意过程中的审美流变具有更清晰的认知。方法 针对侘寂文化，立足于物化审美的设计视角，分析工业设计如何将侘寂文化演变为适合于大众审美取向的视觉特征，以及侘寂的精神内涵在迈向大众体验过程中的误读和异化。结论 提出了当代产品物象呈现的禅意风格，是工业设计寻求文化体验的普适性的缩影，而小众文化的流变则是消费主义影响设计难以避免的结果。 |
| 关键词: 侘寂 文化体验 工业设计 小众文化 产品美学 文化创意 |
| DOI：10.19554/j.cnki.1001-3563.2019.04.023 |
| 分类号:TB472 |
| 基金项目:国家自然科学基金面上项目“数字创意产品多业态联动开发机理及模式研究”（71874142）；西华大学工业产品设计教学团队支持项目（05050034）；西华大学研究生创新基金项目（ycjj2016208） |
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| Aesthetic Reflection and Style Evolution of Wabi-sabi in Contemporary Product Design |
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ZHOU Rui, GAO Sen-meng
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Xihua University, Chengdu 610039, China
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| Abstract: |
| The niche culture tends to provide mass experiences in the form of product carrier through industrial design. However, the cultural aesthetics implied in the product experience will inevitably change, and designers need to have a clearer understanding of the aesthetic style evolution in the creative process. Based on the design perspective of materialized aesthetics, how the industrial design changed Wabi-sabi into a visual feature suitable for the aesthetic orientation of the public, and the misreading and alienation of its spiritual connotation in the process of moving towards the public experience were analyzed. The Zen style materialized by contemporary products is the epitome of industrial design seeking for the universality of cultural experience, while the style evolution of niche culture is the inevitable result of consumerism affecting the design. |
| Key words: Wabi-sabi cultural experience industrial design niche culture product aesthetics cultural creativity |
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