| 摘要: |
| 目的 分析影响导航地图信息的因素，结合数字时代导航地图信息的特征，探讨数字时代下导航地图进行信息有效传达的方式。方法 以推动导航地图信息发展变化的因素为出发点，面向数字时代，对导航地图信息设计策略进行总结归纳，剖析以地图为载体的信息传达与受众感知之间的关系。结论 数字时代的导航地图信息设计应建立层级清晰且目标明确的信息架构、以易读性为中心进行信息视觉化呈现、注重信息动态化表达与多维度展现、利用人工智能进行个性化信息定制，设计出符合用户需求且体验良好的地图产品。 |
| 关键词: 导航地图 信息设计 数字时代 信息传达 |
| DOI：10.19554/j.cnki.1001-3563.2019.04.020 |
| 分类号:TB482 |
| 基金项目: |
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| Navigation Map Information Design in the Digital Age |
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MA Xiao-chun, ZHANG Li
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Jiangnan University, Wuxi 214122, China
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| Abstract: |
| The work aims to analyze the factors influencing navigation map information, and discuss the effective information transmission mode of navigation map in the digital age in combination with the characteristics of navigation map information in the digital age. Taking the factors that promoted the development and change of navigation map information as a starting point, facing the digital age, the design strategy of navigation map information was summarized and the relationship between information transmission with map as the carrier and audience perception was analyzed. In the digital age, navigation map information design should establish a clear and targeted information architecture, visually present the legibility-centered information, pay attention to dynamic and multi-dimensional presentation of information, and customize personalized information with artificial intelligence, so as to design map products that meet the needs of users and have a good experience. |
| Key words: navigation map information design digital age information transmission |
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