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基于意象转化的重卡产品造型设计研究
陈明明1,2, 李向洲3, 姚君1,2
1.中国矿业大学,徐州 221116;2.3.徐州市工业与智能装备创新设计工程技术研究中心,徐州 221116;3.2.徐州工程学院,徐州 221018
摘要:
目的 探究意象转化在设计中的方法与流程,研究意象转化在重卡造型中的运用。方法 以徐工重卡造型设计为例,对重型卡车造型要素进行对比分析与提炼,确定其意象主题和具象载体,并运用意象转化流程将其转化为意象元素,融合于设计之中。结论 通过意象转化分析,建立了重卡产品的设计流程,并在其造型设计中加以运用,最终强化产品意象的表达,增强产品与用户的交流,降低产品开发的不确定性。
关键词:  意象转化  重型卡车  造型设计
DOI:10.19554/j.cnki.1001-3563.2019.02.036
分类号:TB472
基金项目:中国矿业大学双一流建设文化传承专项(2018WHCC09)
Design of Heavy Truck Based on Image Transformation
CHEN Ming-ming1,2,3, LI Xiang-zhou2, YAO Jun1,3
1.China University of Mining and Technology, Xuzhou 221116, China;2.Xuzhou University of Technology, Xuzhou 221018, China;3.The Industrial and Intelligent Equipment Innovation Design Engineering Technology Research Center of Xuzhou, Xuzhou 221116, China
Abstract:
The work aims to explore the method and process of image transformation in design, and study the application of image transformation in heavy truck modeling. Taking XCMG heavy truck modeling design as an example, the modeling elements of heavy truck were compared and refined to determine its image theme and concrete carrier, and the image transformation process was used to transform it into image elements, which were integrated into the design. Through the analysis on image transformation, the design process of heavy truck products is established and applied in its modeling design, which ultimately strengthens the expression of product image, enhances the communication between products and users, and reduces the uncertainty of product development.
Key words:  image transformation  heavy truck  modeling design

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