面向旅游体验的AR交互模式应用研究

张美; 章立

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面向旅游体验的AR交互模式应用研究
张美, 章立
江南大学数字媒体学院，无锡 214122

摘要:

目的研究AR交互模式在旅游体验中的应用。方法从旅游体验的现状出发，运用认知心理学中的信息加工模型，分析旅游体验的形成过程，分析AR交互模式的特点及其对感知觉、模式识别、注意及记忆等认知过程内部心理机制的影响。结论提出AR交互模式在旅游体验中的有关信息设计、内容服务、交互方式、数据整合方面的应用策略，并论证其可行性。

关键词: 旅游体验增强现实交互模式认知心理学

DOI：10.19554/j.cnki.1001-3563.2019.02.034

分类号:TB472

基金项目:

Application of AR Interactive Mode in Travel Experience

ZHANG Mei, ZHANG Li

School of Digital Media, Jiangnan University, Wuxi 214122, China

Abstract:

The work aims to study the application of AR interactive mode in travel experience. Based on the current situation of travel experience, the formation process of travel experience was analyzed by applying the information processing model in cognitive psychology. The characteristics of AR interactive mode and its effects on inner mental mechanisms of perception, pattern recognition, attention, memory and other cognition processes were analyzed. The application strategy of AR interactive mode related to information design, content service, interactive mode and data integration during the formation of travel experience is put forward, and its feasibility is demonstrated.

Key words: travel experience augmented reality interactive mode cognitive psychology