| 摘要: |
| 目的 研究新媒介技术在城市公共空间导视系统设计中的规律。方法 通过新旧传播媒介的分析与对比研究，推导出新媒介语境下城市公共空间导视系统的基本特征、核心要素及设计规律，并进一步用案例验证。结论 新媒介语境下的城市公共空间导视系统设计是数字信息化发展的必然趋势，交互性体验模式与创新性信息传达为城市品牌形象注入了新的生命力。 |
| 关键词: 新媒介 城市公共空间 导视系统 交互性 城市品牌形象 |
| DOI：10.19554/j.cnki.1001-3563.2019.02.016 |
| 分类号:J524 |
| 基金项目:天津市艺术科学研究规划项目“天津滨海新区特色城市品牌塑造研究”（D12059） |
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| Sign System Design in Urban Public Space in the Context of New Media |
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ZHANG Yue, ZHANG Xiao-kai
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Tianjin Chengjian University, Tianjin 300384, China
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| Abstract: |
| The work aims to study the rules of new media technology in the sign system design of the urban public space. Through analysis and comparison of old and new media, the basic characteristics, core elements and design rules of sign systems in urban public space in the context of new media were derived and further verified with cases. The sign system design in urban public space in the context of new media is the inevitable development trend of digital information. Interactive experience mode and innovative information communication bring new vitality for the city brand image. |
| Key words: new media urban public space sign system interactivity city brand image |
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