| 摘要: |
| 目的 探析基于贵州靛青蜡染产业的产品设计策略，打破原有单一的产品生产结构，丰富产品的内容体系。方法 对贵州蜡染自身特有的艺术形态和文化元素进行深度剖析，对蜡染产品的品类进行搜集、整理和统计。运用现代设计理念、方法和策略介入到蜡染产业中，从而提高产品的附加值。结论 通过对贵州蜡染产品体系的进一步认知，推动贵州蜡染产业的发展，提高文化价值、经济价值和社会价值，同时对基于地域性非遗产品的有效开发和运营起指导性作用，加大传承和发展民族文化、工艺的力度。 |
| 关键词: 贵州靛青蜡染 产品设计策略 设计介入 多元化 |
| DOI：10.19554/j.cnki.1001-3563.2018.24.049 |
| 分类号:TB72 |
| 基金项目: |
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| Product Design Strategy Based on Indigo Batik of Guizhou |
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QIN Wei, WANG Bao-sheng
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Hunan University, Changsha 410082, China
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| Abstract: |
| To explore the design strategy of products based on the indigo batik industry in Guizhou. The reasonable intervention of design, in order to break the original single production structure and enrich the product content system. To analyze the unique art form and cultural elements of Guizhou batik. and collect, sort and statistic the products of batik in Guizhou. Using modern design concepts, methods and strategies to get involved in the batik industry, through design intervention to help improve product added value. Through the further cognition of the batik product system in Guizhou, a multitude of innovative design showcases the diverse design strategies and is well positioned to promote the Guizhou batik industry by driving its cultural, social and economic values. also guide the effective development and operation of regional non-heritage products, and reinforce the inheritance and development of ethnic culture and ethnic arts. |
| Key words: indigo batik in Guizhou product design strategy design intervention diversification |
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