| 摘要: |
| 目的 从用户认知体验视角出发，探究原型理论与注意力理论对设计的影响，强化产品的识别性和自明性，提高用户体验的情感价值，为产品创新研究提供新的设计方法。方法 通过分析原型理论与注意力理论在用户认知过程中的作用，明确了原型在认知过程中具有启发作用，更易于提高产品设计的注意力。通过将注意力曲线模型中“刺激度”与“注意力”的适度特征转化成设计策略，构建了原型与注意力关联关系模型。结论 设计者与用户之间以产品为媒介，存在产品设计信息的“编码-解码”认知特点，产品设计过程中，运用原型理论与注意力理论相融合的创新设计方法，能更高效地利用注意力资源，满足用户个性化需求，提升产品的情感体验，有助于企业形成差异化的产品风格特征，提升企业产品竞争力。 |
| 关键词: 认知原型 注意力曲线 情感体验 产品风格 |
| DOI：10.19554/j.cnki.1001-3563.2018.24.036 |
| 分类号:TB472 |
| 基金项目:浙江省社会科学界联合会研究课题成果（2017Z27） |
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| The Correlation of Prototype and Attention in Product Design |
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WANG Yan-min
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Jiaxing University, Jiaxing 314001, China
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| Abstract: |
| The work aims to explore the influence of prototype theory and attention theory on design from the perspective of user cognitive experience, strengthen product identification and self-illumination, and improve the emotional value of user experience, thus providing new design methods for product innovation research. By analyzing the role of prototype theory and attention theory in user cognition, it was clear that the heuristic effect of the prototype in the cognitive process was easier to improve the attention of the product design. By transforming the moderate characteristics of "stimulus" and "attention" in the attention curve model into the design strategy, the correlation model between prototype and attention was constructed. The designer and user take the product as the medium. The "code-decode" cognitive features of product design information exist between the designer and the user. In the process of product design, the innovative design method that integrates the prototype theory and the attention theory can be used to make more efficient use of attention resources. It can meet the personalized needs of users and enhance the emotional experience of products, which will help enterprises to form a differentiated product style feature and enhance the product competitiveness of enterprises. |
| Key words: cognitive prototype attention curve emotional experience product style |
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