| 摘要: |
| 目的 探讨在现代标志设计中，如何使设计作品既具有浓厚的民族传统内涵又不失时代气息。方法 借鉴篆刻艺术中典型的朱白文的布局、印面空间的疏密对比、空间排叠布局等形式语言。结论 汉字作为元素设计出的作品与篆刻艺术在设计构思、空间构成上有着极大的相似性，都是在“方寸之间”进行创意构思，因而，标志设计可以借鉴篆刻艺术的形式法则进行有效设计。 |
| 关键词: 篆刻艺术 标志设计 章法 形式语言 |
| DOI：10.19554/j.cnki.1001-3563.2018.24.025 |
| 分类号:J524 |
| 基金项目: |
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| Application of Seal Cutting Art’s Composition Form Language in the Logo Design |
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LIANG Yong-di
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Chongqing College of Finance and Economics, Chongqing 402160, China
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| Abstract: |
| The work aims to explore how to make design works have strong national traditional connotation in modern logo design without losing the flavor of the times. The layout of the typical vermilion and white text in the art of seal cutting, the density contrast of the printing surface space, the space layout and other form languages were used for reference. The works designed with Chinese characters as the elements have a great similarity with the art of seal cutting in design conception and space composition, both of which are creative conception between "square inches". Therefore, the logo design can use the formal rules of seal cutting art for effective design. |
| Key words: seal cutting art logo design art of composition formal language |
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