| 摘要: |
| 目的 深入地探究共享经济下联合办公族群根本体验，溯源联合办公本质，挖掘联合办公真实价值。方法 利用价值机会理论，通过文献综述、联合创造、定性与定量分析等方法多维度探究联合办公用户体验机会及来源。结论 确定了6项联合办公用户价值机会，分别是灵活度、私密感、品质感、归属感、社交和服务，并在这些价值机会的基础上研发出联合办公用户体验机会表，为联合办公企业寻找突破性产品或服务机会点提供决策支持工具，协助联合办公企业为用户创造更优质的办公体验。 |
| 关键词: 联合办公 用户体验机会 价值机会 共享经济 联合创造 |
| DOI：10.19554/j.cnki.1001-3563.2018.20.036 |
| 分类号:TB472 |
| 基金项目: |
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| Co-working User Experience Based on the Theory of Value Opportunity |
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WANG Xi, SHI Lei, XIN Xiang-yang
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Jiangnan University, Wuxi 214122, China
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| Abstract: |
| The work aims to deeply explore the fundamental experience of the co-working population in the sharing economy, trace back to the nature of co-working and dig out its true value. By means of the theory of value opportunity and through the literature review, co-creation, qualitative and quantitative analysis and other methods, the multi-dimensional exploration of co-working user experience opportunity and source was carried out. Six users' demands of co-working which are respectively flexibility, privacy, sense of quality, sense of belonging, social contact and service are determined. On the basis of these six demands, a value opportunity analysis (VOA) form for co-working is researched and developed, to provide a decision support tool for the co-working enterprises to find breakthrough products or service opportunities and to assist such enterprises in building a better co-working experience for the users. |
| Key words: co-working user demand value opportunities sharing economy co-creation |
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