| 摘要: |
| 目的 赫哲族图案是一种既历史悠久又具有深厚文化的艺术形式，将孙子兵法中的奇正思想应用到赫哲族旅游纪念品包装图案设计当中，使得赫哲族图案被更多的人认识和关注，并为创建和完备我国少数民族传统图案设计发展提供有效途径。方法 深入挖掘奇正思想的内涵，力图从奇正思想内涵中找出适合赫哲族旅游产品包装图案设计的观点，获得赫哲族旅游产品包装图案设计的可持续发展途径。结论 发现了奇正思想与赫哲族旅游产品包装图案设计的结合点，为赫哲族传统图案设计的发展寻求有效途径，增强少数民族传统图案文化的影响力和传播力，使其获得一种由低到高的传承发展能力。 |
| 关键词: 奇正思想 赫哲族 旅游产品 包装 图案设计 |
| DOI：10.19554/j.cnki.1001-3563.2018.16.049 |
| 分类号:TB482 |
| 基金项目:国家民族事务委员会项目（2015-GM-183）；黑龙江省大学生创业实践项目（201710221078）；齐齐哈尔大学教学改革项目（2017041） |
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| Inspiration of the Ideology of Qizheng on the Packaging Graphic Design of Tourism Products of Hezhe Minority |
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JIA Hui-ping, WANG Yan-fang
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Qiqihar University, Qiqihar 161000, China
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| Abstract: |
| The Hezhe pattern is an art form with a long history and profound culture. The ideology of Qizheng from the book of Art of War by Sun Tzu is applied to the packaging graphic design of the Hezhe tourism products. This will make the Hezhe minority graphic be well known and provide an efficient approach to establish and complete the development of graphic design of minorities in China. By digging deep into the connotation of the thought of singularity, it summarizes the enlightenment brought to us by the thought of singularity, from the ideology of Qizheng, we strive to find a point of view that suits for packaging graphic design of Hezhe tourism products and to obtain sustainable development in this field. We found out the binding point between the ideology of Qizheng and the packaging graphic design of Hezhe tourism products. And the binding point can offer an efficient approach for the package graphic design of Hezhe tourism products, enhance the power and influence of graphic culture of traditional minorities, and enable the traditional minorities to pass and develop their graphic culture from lower to higher levels. |
| Key words: the ideology of Qizheng Hezhe minority tourism products package graphic design |
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