| 摘要: |
| 目的 探究中国传统图案在现代包装设计中的应用价值及策略。方法 从“中国风”的大背景切入，分析传统图案融入中国现代包装设计的新思路，结合传统图案深厚的文化内涵及艺术魅力，深入分析传统图案的形式及其对现代包装设计的实际意义，接着从酒品包装、化妆品包装、茶叶包装等方面展开详细论述，并列出凤纹图案、花卉图案、龙纹图案等具体的包装设计实例，总结创作出切合时代需求的有着浓郁中国风的包装设计作品的方法，探索提升产品价值、增强商品包装市场竞争力的设计思路。结论 将具有中国特色的传统图案融入到现代包装设计中，能够给包装带来新的时代感和生命力，不仅有利于古老艺术形式的传承和创新，而且能有效提升商品的文化价值和商业价值。 |
| 关键词: 传统图案 包装设计 文化内涵 |
| DOI：10.19554/j.cnki.1001-3563.2018.14.047 |
| 分类号:TB482 |
| 基金项目: |
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| Application of Chinese Traditional Patterns in Modern Packaging Design |
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YANG Lin-lin
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Wuyi College, Wuyishan 354300, China
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| Abstract: |
| It aims to explore the application value and strategy of Chinese traditional patterns in modern packaging design. Based on the background of "China wind" , it analyzes the new ideas of traditional patterns in Chinese modern packaging design, combines the profound cultural connotation and artistic charm of traditional patterns, analyzes the forms of traditional patterns and their practical significance to modern packaging design, and then discusses the wine packaging, cosmetic packaging and tea packaging in detail, and lists the phoenix pattern. The design examples of design, flower pattern, dragon pattern and so on are used to sum up the method of packaging design works with strong Chinese wind to meet the needs of the times, and to explore the design ideas to enhance the value of the product and enhance the competitiveness of the commodity packaging market. Blending the traditional patterns with Chinese characteristic into modern packaging design, can bring new times feeling and vitality to the packaging, which is not only beneficial to the heritages and innovations of the ancient art form, but also can effectively promote the cultural value and commercial value. |
| Key words: traditional design packaging design cultural connotation |
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