| 摘要: |
| 目的 不同专业背景用户在设计决策中往往会出现冲突和差异，为进一步理清该差异产生的生理机制，对产品设计决策过程中的眼动轨迹进行研究。方法 采用眼动追踪方法，选取重要眼动指标，以学生专业背景和设计作品完成程度为自变量，通过卡方分析和重复测量方差，对设计决策过程中的眼动机制进行研究。专业差异会对产品决策过程的眼动轨迹产生显著影响，作品完成程度同样对眼动相关指标有显著影响，且与专业背景具有交互作用。结论 不同专业背景的用户在产品决策时的关注点不同，是造成决策冲突的重要原因，从眼动追踪的角度对这一现象提供了新的解释依据。 |
| 关键词: 工业设计 用户需求 定量分析 功能分析 特定人群 |
| DOI：10.19554/j.cnki.1001-3563.2018.14.039 |
| 分类号:TB472 |
| 基金项目:浙江省文化厅文化科研项目（zw2016017） |
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| Eye Tracking of Product Design Decision Making Strategy |
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LU Guo-ying1, HOU Guan-hua2
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1.Shanghai Dianji University, Shanghai 200240, China;2.Zhejiang Business and Technology College, Ningbo 315012, China
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| Abstract: |
| Conflicts and differences often occur in the design decision of different professional background users. In order to further clarify the physiological mechanism of the difference, the eye movement track in the process of product design decision is studied. The eye movement tracking method is used to select the important eye movement index. The students' professional background and the completion of the design work are the independent variables. Through the chi- square analysis and the repeated measurement of variance, the eye movement mechanism in the design decision process is studied. Professional differences have a significant impact on the eye movement of the product decision process. The degree of completion of the work also has a significant impact on the eye movement related indicators and has an interaction with the professional background. Users of different professional backgrounds have different points of concern in product decision making, which are important reasons for decision-making conflict. From the perspective of eye tracking, a new explanation for this phenomenon is provided. |
| Key words: industrial design user demands quantitative analysis functional analysis specific population |
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