| 摘要: |
| 目的 分析新媒介、新技术为文创产品开发带来的机遇。方法 以传播学为基础，通过分析案例进行研究。结论 网络众筹平台拓宽了文创产品生产的融资渠道；数字媒体技术和艺术+3D打印提升了文创产品创意设计制作的新境界；VR，AR和MR等新的虚拟展示技术丰富了文创产品的内容呈现方式；借助新媒介可进一步拓展文创产品的营销渠道和营销方式。 |
| 关键词: 新媒介 文创产品 众筹 虚拟展示 网络营销 |
| DOI：10.19554/j.cnki.1001-3563.2018.12.033 |
| 分类号:TB472 |
| 基金项目: |
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| Opportunities for the Exploitation of Cultural and Creative Products by New Media |
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RAN Bin1, DU Yue-ting2
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1.Shanghai Publishing and Printing College, Shanghai 200082, China;2.University of Shanghai for Science and Technology, Shanghai 200082, China
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| Abstract: |
| It analyzes the opportunities for the exploitation of cultural and creative products by new media. It is based on the communication science to study cases. We conclude that slip cue validity will also be affected by two aspects of group identification habits and external disturbance degree. Online crowd funding platforms expand the financing channels for the production of cultural and creative products. Digital media technology and art + 3D printing have promoted the creative design and production of creative products. The new digital display technologies, such as VR, AR and MR, are rich in the modes of presentation of the products' content. With the help of new media, we can further expand the marketing channels and marketing methods of the products. |
| Key words: new media cultural and creative products crowdfunding visual display network marketing |
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