| 摘要: |
| 目的 论证出全球视野下，民国牙粉包装设计所具有的双重特征，对当下设计实践和研究具有借鉴意义和参考价值。方法 从消费群体和包装设计视觉元素两方面分别论证，结合消费心理和图像分析，实事求是地得出了民国牙粉包装设计的爱国性和媚外性双重特征。结论 民国包装设计具有爱国民族情结的时代性的同时，也呈现出迎合消费者的时尚性特征。知微见著，通过民国牙粉包装设计特征分析，希望对当下其他设计的实践和研究有所借鉴与启发。 |
| 关键词: 民国 牙粉包装 设计特征 |
| DOI：10.19554/j.cnki.1001-3563.2018.08.008 |
| 分类号:TB482 |
| 基金项目:徐州工程学院校级培育项目（XKY2016107） |
|
| Double Characteristics of Tooth Powder Packaging Design in the Republic of China |
|
ZHAO Shao-yin
|
|
Xuzhou Institute of Technology, Xuzhou 221018, China
|
| Abstract: |
| It aims to demonstrate that the tooth powder packaging design in the Republic of China has the dual characteristics, which has the reference significance and reference value for the current design practice and research from the global perspective. The consumer groups and the packaging design of visual elements are discussed, combined with consumer psychology and image analysis, the dual features of patriotic and capitulation of tooth powder packaging design in the Republic of China are obtained. The packaging design in the Republic of China has the characteristics of patriotism and modernity, and it also presents the fashion characteristics that cater to consumers. Through the characteristics analysis of tooth powder packaging design in the Republic of China, hope it can be used for reference and inspiration for other design practice and research.. |
| Key words: the republic of China tooth powder packaging design characteristics |
渝公网安备 50010702501716号