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| 蛋糕虚拟商店的包装设计策略 |
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许世虎, 赵春雨
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重庆大学，重庆 401331
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| 摘要: |
| 目的 解析蛋糕从实体店到线上运营中包装机能属性的转变，以及其所面临的机遇和挑战。方法 对比虚拟商店与传统实体商店在蛋糕包装上的差异，提出线上包装的优势与目前存在的问题，以最新的蛋糕包装技术、CMF设计方法的感知体验为理论指导，全面分析目前蛋糕虚拟商店的包装设计，提出可供改进的机会点。 结论 以技术为指导，引导蛋糕向活性包装、智能包装、纳米技术的创新性运用转变。并以用户情绪的感知体验为方向，解析设计语言，对包装现有问题进行结构功能与感知体验的改良设计，创造具有格调思想、情趣个性、文化意境的设计方案。结合时代与科技的发展朝向，情感与体验的转变需求，进一步预测蛋糕虚拟商店包装的设计策略与企业发展方向，并推动产业体验路径的优化进程。 |
| 关键词: 线上运营 CMF 感知体验 蛋糕包装 活性包装 智能包装 纳米技术包装 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.049 |
| 分类号:TB482 |
| 基金项目: |
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| Packaging Design Strategy of Cake Virtual Store |
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XU Shi-hu, ZHAO Chun-yu
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Chongqing University, Chongqing 401331, China
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| Abstract: |
| It aims to analyze the packaging performance changes of cake from the store to online operations, as well as the opportunities and challenges facing. By comparing the two of the cake packaging, it puts forward the advantages of online packaging and the existing problems. Based on the latest experience of cake packaging technology and CMF design experience, it analyzes the packaging design of cake virtual stores comprehensively, and puts forward opportunities for improvement. With the guidance of technology, the cake will be guided to the innovative application of active packaging, intelligent packaging and nanotechnology. Taking user experience as the direction, it analyzes the design language, improves the design of structure function and perception experience of the existing problems, and creates a design plan with the style, taste, personality and cultural conception. Combined with the development of technology and the transformation needs of emotion and experience, it will further predict the design strategy and development direction of cake virtual store packaging, and promote the optimization process of industrial experience path. |
| Key words: online operation CMF perception experience cake packaging active packaging intelligent packaging nanotechnology packaging |
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