| 摘要: |
| 目的 提高新手设计师的产品概念设计的品鉴能力和设计技能。方法 请专家和新手设计师通过放声思考法对5个不同类型的产品概念设计作品的进行评价，运用"Seeing-Moving-Seeing"的设计思考模型分析专家和新手设计评价的思考模式的差异性，结合描述性统计分析专家与新手评价内容的差异性。专家与新手在产品概念设计评价步骤上基本一致，但是专家在进行产品概念设计评价的时候比较客观，相应的新手比较主观；同时相较于新手，专家的产品概念设计评价比较全面。结论 从新手设计师设计评价的思维方式入手，可以提高新手设计师评价的主观性和专业性，从而提高新手设计师产品概念评价的客观性和全面性。 |
| 关键词: 口语分析 放声思考法 设计评价 |
| DOI：10.19554/j.cnki.1001-3563.2018.06.044 |
| 分类号:TB472 |
| 基金项目: |
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| Difference between Experts and Novices Product Conceptual Design Evaluation |
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HONG Bi-yun
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Fujian Agriculture and Forestry University, Fuzhou 350000, China
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| Abstract: |
| It aims to improve the identification and design skills of product concept design of novices’ designer. Expert and novices' designers are asked to evaluate five different types of product conceptual design works by using protocol analysis. The "Seeing-Moving-Seeing" design thinking model is used to analyze the differences of thinking patterns between experts' and novices' designers. Descriptive statistical analysis is used to analyze the difference between experts and novice in the evaluation contents. Experts and novice in the product concept design evaluation steps are basically the same, but the experts are more objective, the novices more subjective. In evaluation contents, the experts are more comprehensive than the novices. It can change the design thinking style to improve the ability of novice designer about product concept design evaluation. Than the novices' design may be more objectivity and more comprehensiveness in product concept design evaluation. |
| Key words: protocol analysis think-aloud design evaluation |
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