体验经济时代的产品设计方向分析

曹晓丹; 束霞平

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体验经济时代的产品设计方向分析
曹晓丹¹, 束霞平²
1.无锡职业技术学院，无锡 214000;2.苏州大学，丹阳 215006

摘要:

目的探究体验经济时代的产品设计的主要方向。方法以体验经济为背景，总结现实的产品设计需求，同时结合旅游产品设计、儿童产品设计、智能产品设计等方面的具体论述，探讨产品设计在体验经济时代的发展方向及方法。结论基于体验经济的产品设计，既具备功能性和审美性特点，又包含整体的感受过程，能够为消费者带来良好的情感体验，从而使自身获得更多的认可，赢得更为广阔的市场。

关键词: 体验经济时代产品设计情感体验

DOI：10.19554/j.cnki.1001-3563.2018.04.048

分类号:TB472

基金项目:国家社科艺术学项目；全国商科教育科研“十二五”规划2014年课题“中国设计产业竞争力理论与实践研究”（15BG105）

Analysis of Product Design in the Age of Experience Economy

CAO Xiao-dan¹, SU Xia-ping²

1.Wuxi Institute of Technology, Wuxi 214000, China;2.Soochow University, Danyang 215006, China

Abstract:

It aims to explore the main direction of product design in the era of experience economy. With the background of experience economy, it sums up the product design requirements and combined with the specific reality, discusses the tourism product design, the design of children's products, intelligent product design, product design, to explore the development direction in the experience economy era and method. The product design is based on experience economy, both with functional and aesthetic features, and contains the whole process of feeling, which can bring consumers a good emotional experience, thus to gain more recognition, win the broader market.

Key words: experience economy era product design emotional experience