| 摘要: |
| 目的 通过包装设计实现科学禁烟控烟需要掌握香烟包装设计与吸烟者对香烟偏好程度之间的联系，提出一种基于田口分析的烟包评价方法。方法 对烟包的关键要素进行分割，确定主要控制参数，对烟包主要控制参数进行实验评价，建立偏好程度与参数间的田口模型。结果 针对市场上主流香烟包装的形态、色彩、图案进行综合分析，确定吸烟者偏好的包装方案。结论 在烟包要素分割明确的前提下，田口方法能够有效地评价吸烟者对各类烟包的反应，相关研究可以为香烟销售调控、禁烟控烟执行提供有效的技术手段与分析方法。 |
| 关键词: 香烟包装 田口方法 烟包设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目:陕西省烟草公司西安市公司科技项目专项（XYKJ-2014-05） |
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| An Evaluation Method for the Preference Degree of Cigarette Packaging Based on Taguchi Analysis |
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WANG Xin1, DONG Chen-xi1, XU Zhuo-fei2, WANG Shu-hua2, HU Yue2
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1.Center of Cigarette Marketing Xi' an Company of China Tobacco in Shaanxi Province, Xi`an 710048, China;2.Xi' an University of Technology, Xi`an 710048, China
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| Abstract: |
| An evaluation method of cigarette packaging based on Taguchi analysis is proposed through packaging design to achieve scientific control of mastering the relationship between cigarette packaging design and smokers' preference to cigarettes. To split the key elements of cigarette packets, make sure the primary controls parameter, introducing the method of Taguchi analysis, to evaluate the primary controls parameter of cigarette packets by experiment, establish the Taguchi model between degree of preference and parameter. Comprehensive analysis is made by the form, color, pattern of mainstream cigarette packets in the market, packaging scheme including the smoker like or reject is determined. Taguchi method could evaluate the reaction of smokers for various cigarette packaging in the context that the key elements of cigarette packets splinted definitely. The relevant research could provide effectively technological means and analytical method for people to adjust the cigarette sales and to prohibit smoking. |
| Key words: Cigarette packets Taguchi method cigarette packets design |
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