| 摘要: |
| 目的 深入挖掘湛江海洋文化的形式、内涵、题材，探讨海洋文化在旅游产品包装设计中应用的思路和方法。方法 具体分析湛江现有旅游产品包装设计的现状，整理与提炼湛江海洋文化中的显性因素和隐性因素，将其转化成有形的形符系统和无形的意符系统。结合典型实例从图形、色彩、造型、材料等方面，对旅游产品包装的创新设计提供新的思想和方法。结论 使旅游产品包装能够从外在和内涵充分凸显出海洋文化价值与底蕴，以此传播湛江海洋文化，推动旅游产品的发展，使之更好地服务于旅游产业。 |
| 关键词: 海洋文化 旅游产品 包装设计 |
| DOI： |
| 分类号:TB482 |
| 基金项目:国家级大学生创新创业训练计划项目（CXXL2015012）；2013年广东省专业镇中小微企业服务平台建设专项资金项目“湛江市电饭煲专业镇创新设计服务平台”（2013B040500022）；2016年广东省哲学社会科学“十三五”规划学科共建项目“基于雷州半岛非物质文化遗产的设计元素提取和旅游工艺品开发研究”（GD16XYS23）；广东海洋大学2015年校级人文社科项目“湛江旅游纪念品品牌视觉形象设计研究”（C16139） |
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| Analysis of the Construction of Marine Cultural Symbol in the Packaging Design of Zhanjiang Tourism Products |
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PENG Ya-li, XU Ling-li, HU Xiao-tao, WANG Xian-chang
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Guangdong Ocean University, Zhanjiang 524008, China
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| Abstract: |
| The ideas and methods of the application of marine culture in Zhanjiang tourism product packaging design are discussed in depth in the form, connotation and subject matter of Zhanjiang marine culture. The current status of Zhanjiang tourism product packaging design is analyzed specifically, the dominant factors and hidden factors in Zhanjiang ocean culture are finished and refined, and transformed into a tangible form of the system and the invisible symbol system. With typical examples from the graphics, color, shape, material and other aspects, provide new ideas and methods are provided for the creative design of tourism product packaging. The packaging of Zhanjiang tourism products can fully highlight the value and connotation of marine culture from the external and connotation, thus promote the development of Zhanjiang marine culture, promote the development of tourism products, and make it serve the tourism industry better. |
| Key words: marine culture tourism products packaging design |
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