| 摘要: |
| 目的 探讨在信息可视化前提下，信息识别的有效方式，从而引发业界对视觉图表设计的关注和实践，推进当今对包装设计新观念、新趋势的价值与意义探究。方法 通过探讨销售包装中产品信息图表化表达的内涵、形式和作用，对产品信息图表的类别与视觉设计表达进行梳理分析和总结。结论 当今产品信息图表在销售包装设计中有着独特的价值和优势，良好的信息图表设计不仅可以使消费者快速了解产品的功能属性、特点优势、使用方法和相关禁忌等信息，还可以成为品牌形象构建的有效工具。 |
| 关键词: 销售包装 产品信息图表分类 视觉表述 |
| DOI： |
| 分类号:TB482 |
| 基金项目:清华大学自主科研计划W05-优先引导专项“时代背景下绿色包装设计的内涵与发展研究”（2015THZWYX12） |
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| Visual Representation of Product Infographics in Sales Packaging Design |
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AN Yao-shun1,2, HE Jie3
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1.School of Arts, Renmin University of China, Beijing 100872, China;2.Academy of Arts & Design, Tsinghua University, Beijing 100084, China;3.Academy of Arts & Design, Tsinghua University, Beijing 100084, China
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| Abstract: |
| It aims to explore the effective methods of information identification under the circumstances of information visualization, thereby draw more attention of the industry on infographics, and deepen the exploration on the value and significance of new concept of packaging design and new trend. By discussing the connotation, form and function of visual representation of product infographics in sales packaging design, it carries out the systematic carding, analyzing and summarizing of the category and the visual representation of information icon. Nowadays, product infographic has a unique value and advantage in sale packaging design. A good infographic design could not only make the consumers understand easily the products' features, functional attributes, characteristics, advantages, application methods, and the related forbidden notes, but also could become the effective tool for building brand image. |
| Key words: sales packaging classification of product infographics visual representation |
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