| 摘要: |
| 目的 探究平面广告设计中意境的营造方式。方法 从广告设计中的意境谈起，结合其基本特性及作用，分别从留白构图、图文并茂、传统文化3个方面展开深入探究。结论 在进行平面广告创意时，营造一种美好的意境，可以更好地展现平面广告的艺术魅力，取得意想不到的传达效果。 |
| 关键词: 平面广告设计 意境营造 文化融入 |
| DOI： |
| 分类号:J524.3 |
| 基金项目: |
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| The Creation of Artistic Conception in Graphic Advertisement Design |
|
ZHOU Ying
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Honghe University, Mengzi 661100, China
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| Abstract: |
| It aims to explore the creation of artistic conception in graphic advertisement design. Starting from the advertisement design conception, combined with the basic characteristics and function, the three aspects of blank composition, pictures and illustrations, traditional culture are discussed respectively. In graphic advertisement creativity, creating a better mood can better show the artistic charm of advertisement and make an unexpected effect of communication. |
| Key words: graphic advertisement design create artistic conception cultural integration |
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