| 摘要: |
| 目的 研究土特产包装的情感化设计应用。方法 通过分析包装设计过程中情感化设计理念融入的重要性，指出了基于情感体验的土特产包装设计研究的必要性，并从本能层、行为层和反思层分别探讨了土特产包装设计中情感体验理念融入的方法。结论 基于情感体验的土特产包装设计，不仅适应新时代消费理念的需求，而且必将提升产品包装的内涵与品味，从而推动土特产的销售并带动地方经济的发展。 |
| 关键词: 土特产 包装设计 情感体验 |
| DOI： |
| 分类号:TB482 |
| 基金项目:陕西省社会科学基金项目（2015L003）；陕西省教育厅专项科研计划项目（16JK2141） |
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| Packaging Design of Local Products Based on Emotional Experience |
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FENG Hua1, TAN Cheng-bing2
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1.Xi'an Siyuan University, Xi'an 710038, China;2.Xi'an Jiaotong University, Xi'an 710049, China
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| Abstract: |
| It aims to research the application of emotional design of local products. Through analyzing the importance of emotional experience in the packaging design, it points out the necessity of local products packaging design research based on emotional experience, and it researches the methods of emotional experience ideas in the packaging design from the instinctive layer, behavior layer, and reflection layer. Local product packaging design based on emotional experience will not only adapts to the needs of new consumption concept, but also promote connotation and taste of local products packaging. And it will promote sales of local products and promote the development of local economy. |
| Key words: local products packaging design emotional experience |
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