| 摘要: |
| 目的 研究地域文化在贡寮海洋音乐祭品牌宣传中的设计应用，促进贡寮地区文化娱乐发展。方法 运用品牌设计的方法和手段，以符号、图形化的表现方式来表现海洋音乐祭的品牌设计。 结论 贡寮海洋音乐祭应以海洋文化理念为基础，以音乐节的音乐特性和贡寮民族文化特点为创意切入点进行品牌宣传设计，这有利于突出海洋音乐祭的本土文化特色、提升台湾贡寮海洋音乐祭的品牌知名度。 |
| 关键词: 品牌设计 地域文化 音乐节 |
| DOI： |
| 分类号:J524 |
| 基金项目: |
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| Regional Culture in the Brand Design of Ho-Hai-Yan Gongliao Rock Festival |
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JIANG Min-yu, LI Ke
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Shanghai Maritime University, Shanghai 201306, China
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| Abstract: |
| It aims to research the design application of regional culture in Ho-Hai-Yan Gongliao Rock Festival to promote the development of culture and entertainment. It uses the methods and means of brand design to express the ocean music festival brand design in the symbol, graphical representation. Through the investigation and analysis of Ho-Hai-Yan Gongliao Rock Festival, based on the concept of marine culture, feature music festivals and ethnic cultural characteristics as an entry point for branding design to highlight the local cultural characteristics of ocean music festival can enhance the brand awareness of Ho-Hai-Yan Gongliao Rock Festival. |
| Key words: Brand design regional culture music festival |
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