| 摘要: |
| 目的 研究平面设计中的图形图像语言在新媒体语境下从传统静止状态到动态图形的转变。方法 通过分析图形从静态到动态的转变，讨论转变的时代性是平面设计发展的必然趋势。对照动态图形的概念，以动态标志、动态海报和品牌APP等为研究对象，归纳总结动态图形的在平面设计运用中的特点。结论 新媒体语境下，平面设计中图形语言的表现方式发生了由“静”到“动”的革命性变化，这种变化标志着传统平面设计进入了新的时代。 |
| 关键词: 新媒体 信息时代 动态图片 |
| DOI： |
| 分类号:J524 |
| 基金项目:2013重庆市社科规划项目（2013SKZ1307）；2011重庆邮电大学社科基金项目（K2011-97） |
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| Changes of Graphic and Image Language in Graphic Design under the New Media Industry |
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CHEN Qiu-yi, YUAN Ping, WANG Chang-wen
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Chongqing University of Posts and Telecommunications, Chongqing 400020, China
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| Abstract: |
| It aims to study the changes of graphic and image language from traditional stationary state to dynamic graphics in graphic design. By analyzing the image's change from stationary state to dynamic graphics, it discusses that the change of the era is the trend of the graphic design development. It draws a conclusion the features of the use of dynamic graphics in graphic design, by comparing the concept of dynamic graphics and studying dynamic logo, dynamic poster and named APP. Under the circumstance of new media, the way of presenting image language in graphic design changes from "stationary" to "movement" and the change marks that the traditional graphic design has gone into a new era. |
| Key words: new media the Information Age dynamic graphics |
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