| 摘要: |
| 目的 对文化原型在包装设计中的应用进行研究，包装设计具备“共时”的凡俗生活映射，而文化原型则是华夏中国文明的基础，挖掘其价值并运用，必然带动整体社会道德审美的光辉。方法 以文化原型中的“玉”文化为华夏大传统基因使之透过包装形态的承载，达到设计治疗的社会功效。通过文化人类学和考古等文献资料的分析，梳理在当代具有特殊内蕴及美学的包装设计样态，释放本土文化在全球化思潮影响下的内在原动力，最后借用经典而独具美质的包装作品比附大传统文化精神的视觉呈现。结论 彰显包装设计“与民相随”的特征中作为华夏文明的传播新视角，唤起人们对与包装设计作为“文化原型”应用的思考，以设计实践考量玉德信仰的转化与超越。 |
| 关键词: 文化原型 大传统 包装设计 华夏精神 设计样态 |
| DOI： |
| 分类号:TB482 |
| 基金项目:国家自然科学基金项目（5160081221）；上海理工大学“精品本科”系列研究项目 |
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| Culture Prototype and Packaging Application Form |
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XIONG Cheng-xia, TAN Xiao-wen, ZHANG Dan-yin
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University of Shanghai for Science and Technology, Shanghai 200126, China
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| Abstract: |
| It aims to study the application of cultural archetype in packaging design. Packaging design has the reflection of ordinary life, while the cultural prototype is the foundation of Chinese civilization, the application of the value will promote the overall social moral aesthetic brilliance. With the "jade" culture in the cultural prototype as the traditional Chinese gene, it can achieve the social efficiency of the design and treatment through the packaging form. Through the analysis of cultural anthropology and archaeological literature, combing the contemporary packaging design patterns with the special connotation and aesthetics, inner motive power of local culture is released under the influence of the globalization trend. Finally classical and aesthetic packaging works are showed by traditional cultural spirits. It highlights the characteristics of with the people of packaging design as a new perspective of dissemination of Chinese civilization, to arouse people's thinking and packaging design as a cultural prototype application, to design and consider the transformation and surmounting of faith. |
| Key words: culture prototype great tradition packaging design traditional Chinese spirit design sample |
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