| 摘要: |
| 目的 研究互动性平面广告的设计方式。方法 以文献法、比较分析法、案例分析法为具体研究方法，从文案、视觉、形式和情景4个方面，归纳平面广告设计语言互动性的类别与处理方法。 结论 互动性的平面广告设计能够使受众参与其中，从广告的互动体验中获得乐趣，不仅有效弥补了传统广告单方面传播能力不足的窘状，而且还提高了受众对商品或品牌的关注度。 |
| 关键词: 广告 平面设计 互动性 |
| DOI： |
| 分类号:J524 |
| 基金项目: |
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| Interaction Exploration of Graphic Advertising Design Language |
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WU Xi-ping1, WANG Jun2
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1.Wuxi Vocational Institute of Commerce, Wuxi 214153, China;2.Jiangnan University, Wuxi 214122, China
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| Abstract: |
| It aims to study the design approach of interactive print advertising. Combined with literature, comparative analysis, case analysis, it summarizes the categories and approach of graphic design language interaction from copywriting, visual, forms and scenarios. Interactive print advertising can allow audience to participate, have fun interactive experience from advertising, not only effectively compensate for the lack of traditional advertising unilateral ability , but also improve the audience's attention on the brand or product. |
| Key words: Advertising graphic design interaction |
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