| 摘要: |
| 目的 提出视觉修辞在插画设计中的重要性，并对插画设计的视觉修辞方法进行分析。方法 对插画设计中常用的视觉修辞手法以实例探讨，分别从拟人、对比、夸张、比喻、象征5个方面进行分类分析。结论 视觉修辞对插画设计的创作不可或缺，其丰富了插画师的想像力，拓展了插画设计的表现手法，增强了插画作品的艺术感染力，表达了插画作品的深层内涵，沟通了插画师和观赏者的情感与思想。 |
| 关键词: 插画设计 视觉修辞 想象力 |
| DOI： |
| 分类号:J524 |
| 基金项目: |
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| Visual Rhetoric of Illustration Design |
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WANG Wei
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Shanghai Jiao Tong University, Shanghai 200030, China
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| Abstract: |
| It aims to put forward the importance of visual rhetoric in illustration design, and to analyze the visual rhetoric method of illustration design. Examples of the use of visual rhetorical devices in the illustration design are discussed, respectively, from the five aspects of personification, contrast, exaggeration, analogy, symbol, and so on. Visual rhetoric to the illustration design creation is indispensable, which can enrich illustrator imagination, expand the illustration design technique of expression, enhance the illustration works of artistic appeal, effective express deep connotation of illustrations, and communicate the emotions and ideas of illustrator and the viewer's. |
| Key words: Illustration design visual rhetoric imagination |
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