| 摘要: |
| 目的 研究瓦楞纸板展示架的结构形态与销售场所中空间环境、商品及消费者之间的关系，总结展示架形态选择的若干原则。方法 分析瓦楞纸板展示架形态与销售环境、商品、消费者之间的关系及影响。结果 展示架的结构形态与销售环境的平面尺度和垂直尺度相适应，商品在展示架上的陈列满足了吸引力和亲切感这两个原则，展示架的形态设计符合了人机工学的原则和要求。结论 商品的销售环境包括销售环境的平面和垂直尺度、商品的外形与尺寸、消费者的尺度、视觉和心理要素都是选择和设计瓦楞纸板展示架结构形态的重要条件。 |
| 关键词: 瓦楞纸板 展示架 结构形态 销售环境 |
| DOI： |
| 分类号:J524 |
| 基金项目:2014年度教育部人文社会科学研究青年基金（14YJC760070）；2015年度江苏省教育厅高校哲学社会科学研究基金（2015SJB229）；2016年江苏省大学生科技创新重点基金（201611276011Z） |
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| The Relationship between the Structure Form of Display Frame of Corru-gated Cardboard and the Factors of Selling Environments |
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XU Li-jun1, ZHANG Wu-hu2, ZHANG Nan-nan1, LI Xue-qiang1
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1.Nanjing Institute of Technology, Nanjing 211167, China;2.Wenzhou University, Wenzhou 325000, China
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| Abstract: |
| Through the research of relationships between the structure form of corrugated cardboard display frame and the spatial environments, commodities as well as consumers in selling environments, a number of principles on the choice of display frame can be summarized and generated. Relationships and impacts involving the structure form of corrugated cardboard display frame and selling environments, commodities and consumers should be analyzed. The structure form of display frame is required to adapt to the plane and vertical dimensions in merchandising locations; two principles regarding the display of goods on display frame should be included: attraction and intimacy; the design of the frame must comply with the principles and requirements of ergonomics. Selling environments, including the plane and vertical scope, the shape and size of commodities, and consumers' scale, visual and psychological factors are all essential conditions for the choice and design of corrugated cardboard display frame. |
| Key words: Corrugated cardboard display frame structure form selling environments |
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