| 摘要: |
| 目的 剖析目前招贴设计领域中存在的创意乏味、形式雷同等现象，强调 “创”和“意”的重要性。方法 以“创”和“意”为论点，从视觉元素和形式语言两个方面以实例的形式进行分析。结论 我国从业人员应该对视觉语言进行研究，形成有国际影响力和传播力的具有中国特色的招贴文化。 |
| 关键词: 现代招贴 “创” “意” 视觉元素 语言形式 |
| DOI： |
| 分类号:J524 |
| 基金项目: |
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| Creativity and Ideas in Modern Poster Art |
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LIU Fei
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Shanxi Datong University, Datong 037009, China
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| Abstract: |
| It aims to analyzes the phenomenon of lack of creativity and similar forms in poster design field, focusing on originality and ideas. From the two perspectives of visual elements and formal language with some examples. With the "creative" and "meaning" as the argument, two aspects of visual elements and form of language in the form of examples are analyzed. Chinese practitioners should go into the research of visual language and develop our own poster culture with international influence and Chinese characteristics. |
| Key words: Modern poster "creativity" "ideas" visual elements language form |
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