| 摘要: |
| 目的 围绕地域文化主题开展文化创意类产品设计，并对设计过程进行评价分析。方法 运用产品叙事设计的方法分析地域文化主题或情境，设计师把地域文化或故事主题以产品设计的形式展现出来，借助设计思想和理念来感染和说服使用者，从而引起设计师与使用者情感上的共鸣。结论 以地域文化主题为叙事设计的中心点，从形态、色彩、材质和功能等几个方面，分析和评价了设计师如何围绕地域文化主题开展叙事设计，以期丰富产品叙事设计的理论结构。 |
| 关键词: 地域文化 叙事设计 设计评价 主题性 |
| DOI： |
| 分类号:TB472 |
| 基金项目:中国博士后特别资助项目（2016T90482）；教育部人文社会科学基金项目（15YJC760127）；湖南省教育厅优秀青年项目（16B073）；湖南工业大学教学改革重点项目（2014A04） |
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| Product Narrative Design Based on Regional Cultural Themes |
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ZHANG Zong-deng1,2, LU Jing-wen3
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1.Hunan University of Technology, Zhuzhou 412007, China;2.Nanjing Arts Institute Post-doctoral Mobile Station, Nanjing 210013, China;3.Hunan University of Technology, Zhuzhou 412007, China
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| Abstract: |
| It aims to carry out cultural and creative product design around the regional cultural themes, to evaluate and analyze the design process. Designers show the regional culture or story theme in the form of product design, with the help of design ideas and concepts to infect, convince the user, thus causing the designer and user emotional resonance by using the method of product design analysis of the cultural theme or narrative context region. With the regional culture as the central theme of narrative design, it analyzes and evaluates the designers how to carry out the narrative design around the regional cultural theme from the shape, color and material and function, in order to enrich the theory of narrative structure design of products. |
| Key words: regional culture narrative design design evaluation topicality |
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