| 摘要: |
| 目的 研究“二维码”服务模型的构建因素及体验服务背后的需求实质。 方法 对“二维码”的使用形态和特征进行分析，并从服务设计和交互体验的角度对“二维码”的服务内容进行阐述，从自我概念重构、社交模式改变、生活形态塑造等方面，解释了“二维码”的使用价值和影响因素，同时结合设计案例对这些特征进行印证。 结论 “二维码”服务模型构建因素是自变量（态度、意向、情绪等）和因变量（使用难度、方式），其体验背后的需求实质是碎片化、对象化活动、数据消费的可用性。 |
| 关键词: 二维码 体验服务 互联网+ 需求实质 |
| DOI： |
| 分类号:TB472 |
| 基金项目:第五十六批中国博士后科学基金面上项目（201418406065）；中国地质大学(武汉)生物地质与环境地质国家重点实验室地球生物学基金（2015188016） |
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| Experience Service of the QR Code in Internet+Era |
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LIU Jun, LI Shuo-wei
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China University of Geosciences, Wuhan 430074, China
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| Abstract: |
| It aims to study the construction factors of the QR code service model and the real demand behind experience service. Through the analysis of using categories and features of the QR code, it describes the service content from service design and interaction experience, also explains the value and influences from self-concept reconstruction, changes in social patterns, shaping of life form. At the same time, the combination of design cases of these features are confirmed. Construction factors of the QR code service model is the independent variables(attitude, intention, feeling, etc) and the dependent variables(using requirement, the way), the reason of the demand of interaction experience lies in fragmentation, objectification and data consumption utility. |
| Key words: the QR code experience service internet+ physical demand |
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