| 摘要: |
| 目的 研究产品识别设计的行为识别，提出产品行为识别的概念及其构成要素。 方法 通过整理产品识别设计和行为学的相关文献资料，分析归纳产品行为识别的作用及特点，结合目前对产品识别设计的研究方法进行综合分析，提出产品行为识别构建模式。结论 产品行为识别的构成元素，包含知觉行为要素和操作行为要素和认知行为要素；产品行为识别设计的构建模式包括分析、提取、优化、定型 4 个阶段，分析阶段包括产品系列分析和用户行为分析，在提取阶段整合分析结果提取行为识别基因，在优化阶段根据行为基因列出多个方案并初步筛选，在定型阶段对保留的方案进行二次筛选得到最终方案。 |
| 关键词: 产品识别设计 行为识别 构建要素 |
| DOI： |
| 分类号:TB472 |
| 基金项目:浙江省社科联重点项目（2014Z058）；浙江工业大学人文社科基金项目（Z20130219） |
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| Behavior Identity of Product Identity Design |
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HUANG Wei, HUANG Xin, QIAO Xin-xin
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Zhejiang University of Technology, Hangzhou 310023, China
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| Abstract: |
| It aims to study the behavior identity of product identity design, propose the concept of behavior identity design and its construction elements. By collating the related literature of product identity design and behavior, it summarizes the character and effects of product behavior identity. Combined with the current methods of product identity design, it makes a comprehensive analysis, and develops a construction pattern of product behavior identity. It presents perceived behavior, operating behavior and cognitive behavior as the construction factors of behavior identity. The construction pattern of product behavior identity includes analysis, extraction, optimization and setting four stages. Analysis stage includes product series analysis and user behavior analysis, based on the result of analysis to extract behavior identity gene in extraction stage, according to the behavior identity gene, it makes a series of designs and preliminary select in optimization stage, through second selecting for retained to get the final design in setting stage. |
| Key words: product identity design behavior identity construction factors |
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