| 摘要: |
| 目的 以经济繁荣交流频繁、日益复杂的设计要实现突破性创新产品/服务为出发点，阐述了用户群体地理因素和产品语义细分的重要关联性。 方法 从地理文化、地形气候和城乡环境等角度出发，结合实例探讨不同地理消费群体的差异，提出体验经济时代基于地理因素的产品语义细分方法。 结论 该方法提出的研究思路，将帮助设计师更好把握用户的语义认知，满足复杂的现代用户需求，实现系统和突破性的设计目标。 |
| 关键词: 地理因素 语义细分 产品语义学 用户群体 工业设计 |
| DOI： |
| 分类号:TB472 |
| 基金项目:2015 年上海理工大学人文社会科学基金重点项目 （15HJSK-ZD01）；北京市社会科学基金青年项目 （16YTC032）；上海市教育委员会科研创新项目（人文社科）（11YS123）；上海市研究生教育创新计划（5413309101） |
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| Product Semantics Segmentation Based on Geography Factors |
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NI Han1, WU Jian2
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1.University of Shanghai for Science and Technology, Shanghai, 200093, China;2.Beijing Institute of Graphic Communication, Beijing 102600, China
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| Abstract: |
| It aims to demonstrate the important relationship between user groups' geography and product semantics, since modern market has more regional exchanges and complex design needs breakthrough product/service. By making use of many practical examples, it analyzes the difference among various areas' user groups further from aspect of the cultural geography, terrain & climate, and urban & rural environment. It demonstrates the methods of product semantics segmentation based on geography. It provides certain research method to help designers to grasp users' semantics better, satisfy complex user needs and achieve the systematic and breakthrough goals. |
| Key words: geography factor semantics segmentation product semantics user group industrial design |
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