| 摘要: |
| 目的 反思大工业产品，复兴匠人精神。 方法 重视人的作用，将匠人精神转化为产品包装设计的核心动力，利用新材料、新技术和新工艺来提升包装的使用体验。 结论 匠人技艺不会因为工业科技时代的冲击而消亡，它能帮助设计师梳理总结传统人文思想与造物的关系，创新产品包装设计中个性化的实用需求与审美因素，将产品的灵魂释放出来，作出有情感、有温度的个性化设计，让使用者得到更多的自我释放与个性化追求。 |
| 关键词: 个性化 创新 产品包装 设计 匠人精神 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Personalized Product Packaging Design Based on the Artisan Spirits |
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WANG Xi-yan
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Tianjin Academy of Fine Arts, Tianjin 300141, China
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| Abstract: |
| It aims to reflect on major industrial products, renaissance artisan spirits. It attaches great importance to the role of people, makes the artisan spirits into core power of product packaging design, using new materials, new technology and new technology to improve the use of packaging experience. Artisan skill will exist regardless of the impact of technology era. Meanwhile, it will help designers summarize the relations between traditional humanistic thought and object-creating, innovate personalized practical needs and aesthetic factors in product package design, unleashing the soul of their works. That requires designers to make personalized design with their emotion and enthusiasm. Therefore users will fell more self-released and realize their personalized pursuits. |
| Key words: Individuation innovation product packaging design artisan spirit |
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