| 摘要: |
| 目的 通过交互式的信息终端，研究广告信息的精准投放。 方法 通过交互式信息终端上的高清摄像设备采集受众的面部信息，基于人脸识别技术对采集的信息进行分析，获得受众年龄、性别等基本信息，再配合信息投放的优选算法做到广告信息的有选择性精准投放。 结果 确定了它的基本模型与工作原理。 结论 以交互信息技术为支撑的信息传递模式必将取代目前的单向信息传递方式。 |
| 关键词: 交互式信息终端 新媒体广告 信息精准投放 信息反馈 大数据 |
| DOI： |
| 分类号:J524 |
| 基金项目:天津美术学院设计艺术学院 2013-2015“天津高等学校创新团队培养计划”（TD12-5061） |
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| Feasibility Study on Interactive Information Terminals and Accurate Information Delivery |
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ZHANG Xu
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Tianjin Academy of Fine Arts, Tianjin 300141, China
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| Abstract: |
| It aims to study the accurate information delivery of advertising information through interactive information terminals. With the help of high-definition video equipment in interactive information terminals, the collected information is analyzed based on face recognition technology, basic information of target audience such as age and sex is predicted. Together with selection algorithm of information delivery, advertising information can be delivered selectively and accurately. The basic model and operation principles can be determined by the feasibility research on interactive information terminals. The information transmission model supported by interactive information technology will surely replace the present one-way information transmission model. |
| Key words: Interactive information terminals new media advertising accurate information delivery information feedback big data |
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