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| 银行接待台语意设计研究 |
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曹建中1,2, 辛向阳3, 祝莹4
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1.合肥工业大学，合肥 230009;2.江南大学，无锡 214122;3.江南大学，无锡 214122;4.合肥工业大学，合肥 230009
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| 摘要: |
| 目的 从产品语意的角度探讨银行接待台，为优化银行前台服务体验、促进我国银行接待台的设计创新提供启示。 方法 通过对银行接待台产品角色的划分，对比分析了服务角色、形象角色和象征角色的语意特征，借助案例研究阐述了银行接待台语意设计的思维、准则等。 结论 归纳出银行接待台语意设计的三大要则，即满足银行前台服务的互动祈求、融入银行品牌形象的符号基因和关注银行营业网点的使用情境，提出了银行接待台语意设计的趋势。 |
| 关键词: 产品语意 银行 银行接待台 服务 互动 |
| DOI： |
| 分类号:TB472 |
| 基金项目:国家社会科学基金艺术学一般项目（12BG055） ；中央高校基本科研业务费专项资金资助项目（2015JDZD03） ；教育部人文社会科学研究青年基金项目（13YJCZH286） ；江南大学自主科研计划重点项目（JUSRP51326A） |
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| Semantic Design of Bank Reception Desk |
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CAO Jian-zhong1,2, XIN Xiang-yang3, ZHU Ying4
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1.Hefei University of Technology, Hefei 230009, China;2.Jiangnan University, Wuxi 214122, China;3.Jiangnan University, Wuxi 214122, China;4.Hefei University of Technology, Hefei 230009, China
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| Abstract: |
| It aims to explore the bank reception desk from the perspective of product semantic design, in order to provide thoughts about improving experience of bank reception service and design innovation of bank reception desk in China. It distinguishes product roles of bank reception desk, analyzes comparatively their semantic features of service role, image role and symbol role. By cases study, it also analyzes the rules and thoughts of semantic design for bank reception desk. It summarizes three semantic design rules of bank reception desk, which are meeting the need of bank reception service interaction, using symbol gene of bank brand image and paying attention to using scenario of bank service branch. At the end, it points out the semantic design trends of bank reception desk. |
| Key words: product semantics bank bank reception desk service interaction |
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