| 摘要: |
| 目的 从用户角度出发研究汽车造型特征提取和品牌识别模式，帮助汽车造型设计师理解用户认知并应用到设计实践中。 方法 主要以眼动仪为实验工具，问卷调查法、访谈法作为辅助研究方法，进行特征提取实验和品牌识别模式分析。 结果 得出了汽车造型区域特征提取结果并进行编码和用户品牌识别模式的初步框架。 结论 以眼动仪为工具，可以从特征面的角度进行特征提取和认知分析，为以后的实验改进和研究提供更多的思路和参考。 |
| 关键词: 汽车设计 造型特征 特征提取 眼动追踪 认知 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
|
| Automotive Styling Feature Extraction and Cognition Based on the Eye Tracking Technology |
|
WANG Zhen-ya, LI Hai-wang
|
|
Shandong University, Jinan 250061, China
|
| Abstract: |
| It introduces the extraction of automotive styling features and brand recognition mode from a user point of view, which can help car designers understand the user cognitive model and apply it into design practice. It uses eye tracker as the main experimental tool and questionnaire and interview as the auxiliary research methods for feature extraction experiment and brand recognition mode analysis. Based on eye tracker, it obtains car styling region feature extraction and user brand cognitive frame. Eye tracker as a useful tool can be applied in the feature extraction and cognitive analysis. Although it still has some limitations in this study, it is helpful for the improvement of future experiments and provides more ideas and reference for the following research. |
| Key words: automotive design styling feature feature extraction eye tracker cognition |
渝公网安备 50010702501716号