| 摘要: |
| 目的 探究绿色设计理念在包装设计中的体现与应用方式。 方法 以绿色设计在我国商品包装设计中的必要性为切入点，采用理论论述、案例归纳等方法，从材料、色彩、文字、图形四方面分析了绿色设计理念在商品包装设计中的具体应用方式。 结论 过度包装使商品走入了现代包装的误区，只有以绿色理念为指导，走可持续发展的道路，才能尽快改变这种不利的局面，促进循环经济的发展。 |
| 关键词: 绿色设计 包装 环保 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Embodiment and Application of Green Design Concept in Packaging Design |
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XU Lin-tao1, LI Mao2
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1.Chengdu Neusoft University, Chengdu 611844, China;2.Sichuan Tourism University, Chengdu 610100, China
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| Abstract: |
| It aims to explore the embodiment and application of green design concept in packaging design. Taking the necessity of green design in domestic commodity packaging design as the breakthrough point, using the methods of theoretical discussion and case induction, the specific application of green design concept in the commodity packaging design is analyzesd from materials, color, text, graphics four aspects. Excessive packaging makes commodity into the misunderstanding of modern packaging. Only with the green concept as the instruction, walking the road of sustainable development is as soon as possible to change this unfavorable situation, promote the development of circular economy. |
| Key words: green design packaging environmental protection |
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