| 摘要: |
| 目的 提高黑龙江地域品牌的文化底蕴，丰富其品牌内涵。 方法 着眼于包装视觉设计、包装容器造型设计、包装材料选择三个方面，论述黑龙江地域文化资源在包装设计中的艺术转化途径。 结论 设计应凸显本土地域文化的特质，提升产品品牌文化内涵，促进黑龙江本土文化在包装设计中的传承与发展。 |
| 关键词: 包装设计 地域文化 转化 |
| DOI： |
| 分类号:TB482 |
| 基金项目:黑龙江省社会科学研究规划项目（13D033） |
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| Art Transformation of Heilongjiang Regional Culture Resources in the Packaging Design |
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SHANG Zhen, SUN Li-li
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Harbin University of Commerce, Harbin 150028, China
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| Abstract: |
| It aims to improve the cultural deposits of Heilongjiang regional brand and enrich the brand connotation. It discusses the art transformation way of Heilongjiang regional culture resources in the packaging design from three aspects of packaging visual design, packaging container modeling design and packaging material selection. Design should be highlighting the characteristics of local regional culture, improving the culture connotation of products brand, promoting the inheritance, application and development of local culture in Heilongjiang packaging design. |
| Key words: packaging design regional culture transformation |
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