| 摘要: |
| 目的 探究平面设计对插画艺术的借鉴与运用。 方法 以插画的发展史为切入口，探讨插画对平面设计的重要作用，对包装、广告、招贴、版式等平面设计领域与插花艺术的融合进行深入研究。 结论 插画是最能体现时代性的图形语言，能够为平面设计提供多样化的风格形式，传达设计理念，制造产品差异，凸显个性特征，提高平面设计的艺术魅力。 |
| 关键词: 平面设计 插画 图形语言 |
| DOI： |
| 分类号:J516 |
| 基金项目: |
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| The Art of Illustration in Graphic Design |
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FENG Jian-wen
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Shanxi Vocational College of Tourism, Taiyuan 030031, China
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| Abstract: |
| It aims to explore the reference and use of illustration design in graphic art. Starting from the history of illustration, it discusses the important role of illustration in graphic design, in-depth studies the fusion of packaging, advertising, poster, layout, and so on the field of graphic design and floral art. The illustration can most manifest the graphic language of the era, provide diverse styles, communicate design concept, create product differentiation, highlight the personality characteristics, and improve the artistic charm of graphic design. |
| Key words: graphic design illustration graphic language |
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